About Matt Powell.
I’m a Senior Brand Designer and Design Lead with a background in brand identity, 360 campaigns, packaging and production.
I’m a Senior Brand Designer and Design Lead with a background in brand identity, 360 campaigns, packaging and production.
I’m interested in how design helps a brand move forward: what needs to change, what makes it recognisable and how the idea will work in use.
I start by understanding the brief, audience and strategic direction. I develop the visual approach, explain the rationale and test it against the applications the brand actually needs. Typography, hierarchy, imagery and layout have to work together across different content, proportions and environments.
That process has taken me from the THIS packaging system to Fastmarkets’ international brand rollout, Ford Money’s visual repositioning and campaigns for e.l.f. Cosmetics and Jaguar Land Rover.
I’ve held Senior Design Lead and Design Director roles in agencies and worked with international in-house teams. I guide designers and artworkers, collaborate with strategists and copywriters, present to clients and brief specialist partners. I stay involved in the design and production detail as the work develops.
My background in print, signage, fabrication and installation gives me a practical understanding of materials, scale and how work gets made. I use that knowledge early, when it can inform the design.
I’m open to permanent, fixed-term and freelance opportunities in London and the South East, hybrid or remote. I’m particularly interested in projects where design can help shape a brand’s next stage.
Brand identity and evolution · Packaging design · 360 campaigns · Integrated campaigns · Brand guidelines · FMCG · Design Systems · Art direction · Digital and print · Experiential design · Production and rollout