The brief was to design a product seeding box for Reebok featuring their Nano X1 Vegan trainers to celebrate the opening and launch of the new Vondelgym branch in Rotterdam. As part of the influencer campaign and event, influencers were gifted trainers, delivered in bespoke recycled packaging.
I designed the bespoke packaging, using sustainability as the inspiration. I created a sustainable box in the colours of the shoe, made from the ‘ripples’ of recycled cardboard. I wanted the seeding box to create an exciting unboxing experience, enabling more traction among the influencer's audiences. So with the inclusion of a QR code, influencers could scan to watch branded content delivering a sustainability message with additional insight from Reebok & Vondelgym founder Arie Boomsma and Vondelgym Rotterdam owner Winne.
