The brief was to design and deliver a student influencer recruitment campaign to drive Adidas’s brand advocacy amongst university students in an authentic way.
The goal was to recruit five ambassadorial influencers from the student population across three key locations and provide them with assets to support the promotion of the brand.
I delivered on a multi-phase project. Firstly, I designed a compelling branded magazine to distribute on-campus to generate buzz and excitement for the opportunity and to recruit applicants.
Once the influencers were selected I then supported on phase 2 designing print and digital assets to publicise the selected candidates and generate further brand awareness.
Phase 3 involved cementing the influencer relationships. The brand provided free merchandise and perks and I designed a discount card that felt exclusive to build further loyalty and brand advocacy. For the final stage, we worked together to ideate successful guerilla marketing tactics such as branded bicycles and social props to create further noise on campus.
