The existing Cold Infusions design concepts and assets were underperforming for the brand. So the brief was to revive the Cold Infusions product range and then rolled out a new multi-channel campaign.
Tetley Cold Infusions, injects flavour into water, making it a refreshing twist to water or an alternative to soft drinks.
I created new design concepts and a visual language exploring the flavour cues within the product range. These visuals were rolled out for the brand's multi-channel campaign. The final concept evolved the campaign, used fresher imagery, and communicated more effectively how to use the product.
New Design concepts & campaign visuals
National press advert
Working process
Previous Design concepts
