The existing Cold Infusions design concepts and assets were underperforming for the brand. So the brief was to revive the Cold Infusions product range and then roll out a new multi-channel campaign.
Add a little fruitiness to your water
Tetley Cold Infusions are a refreshingly simple way to add a little fruitiness to your water.
Made with natural fruits and herbs and bursting with flavour,
Simply drop a Cold Infusion bag into cold water to add a fruity twist to your drink and your day.
Tetley Cold Infusions – Refreshingly Simple
Drop. Infuse. Enjoy
Tone of voice
Upbeat, Easy Going, Positive
I created new design concepts and a visual language exploring the flavour cues within
the product range. The final concept evolved the campaign, used fresher imagery,
and communicated more effectively how to use the product.
New Design concepts & campaign visuals
Previous Design concepts
Working process
New Design concepts & campaign visuals
National press advert
