The brief was to design concepts to pitch for a global marketing campaign to launch Bentley’s first fully electric vehicle in 2025, as well as the design of a next-generation website all with a view of repositioning Bentley in the market with younger audiences.
I directed the look and feel for the brand website, reflecting luxury, exclusivity, innovation and sustainability. Outputs included moodboards, stylesheets, homepage design and storyboards for a branded content video. I also created key visuals for the global marketing campaign pitch and translated these into hero visuals for various channels
Bentley Tellurian GT - EV launch intro video storyboard
Bentley Tellurian GT - EV Launch Home page – Desktop visual
