Engage Bentley’s audience of tomorrow
High-earning and high-net-worth Millennials (HNW) & GEN Z will account for 61% of the luxury market by 2026. There is a lack of emotional engagement among HNWI under 50, but great potential to change it.
The brief: Develop a global marketing campaign to launch Bentley’s first fully electric vehicle.
Hero the new EV sustainability, wellbeing and craftsmanship credentials in a way that accelerates the shift of just being seen as a prestigious purchase for older businessmen and ensure HNW Millennials and Gen Zs feel it is a car for them and their values.
I directed the look and feel for the brand website, reflecting luxury, exclusivity, innovation and sustainability. Outputs included moodboards, stylesheets, homepage design and storyboards for a branded content video. I also created key visuals for the global marketing campaign pitch and translated these into hero visuals for various channels
A NAME FOR THE NEXT 100 YEARS
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Global Lunch creative platform
LOOK & FEEL
A DISTINCTIVE, OWNABLE STYLE
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Drawing inspiration from the car’s diamond shaped grill, we’ll use an ‘X’ motif to hero the values, features and credentials that are core to the Bentley Tellurian GT, Bentley’s evolution and the benefit they have on people and the world around them.
TONE OF VOICE
ADDING THE HUMAN TOUCH
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Extraordinary Reborn is a campaign rooted in the values people hold dear. We need to connect with them on a human level that demonstrates our shared passion for these values. To maximise global consistency, headlines will be universal, simple and focused. Where appropriate, expansion copy will be more conversational, human and imbued with a dry, intelligent wit that will create deeper connections.
Sustainability
Craft
Wellbeing
Branded Website
Connected exploration
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Be immersed in the World of Tellurian.
Connect with its values. Be inspired by its innovations.
Bentley Tellurian GT - EV launch intro video storyboard
Bentley Tellurian GT - EV Launch Home page – Desktop visual
Brand APP
Launch takeover
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For the launch of this brand defining new vehicle, take over the Bentley Network App with an immersive homepage skin that will take users to the Bentley Tellurian GT Metaverse & beyond.
The Next Level retail launch
END OF SECRECY
The Tellurian GT is coming
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OPEN FOR ORDER
BE THE FIRST TO DRIVE THE TELLURIAN GT
The Tellurian GT is coming
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