The brief was to gain brand visibility for Virgin Media via their partnership with Fall Guys at the innovative EGX 2021 gaming event.
I produced the design system that maintained continuity across their immersive gaming experience at the event.
Key Visuals
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/70742863-66d9-47c5-af9d-2939486b2c52_rw_1920.jpg?h=feb3a6944201db89e1c90f8f9e55bf17)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/730d63ee-a1cc-4e6c-b7b7-6f83bbd69f9f_rw_1920.jpg?h=4770414436e3db009748c5e676869307)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/be9c2821-6fe8-48fa-be0c-198df0bd2b11_rw_1920.jpg?h=10c91ef5c30dec65cbc356456141ff04)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/b1bcc29b-e14f-4060-9b67-51d3c78cda19_rw_1920.png?h=71d11e9b42b43423454ab88fab9d9874)
Working process visuals.
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/963955e1-b418-479b-90a3-532114ec000b_rw_1200.jpg?h=258c8e259a6bfab5be8d2acca77a3c2b)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/7f683f78-b330-46e0-a205-b6e853044e11_rw_1200.jpg?h=d4dba3400a3e6f4e10692b6b8d0c43d7)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/b1eca46f-c2fe-45a2-8e53-df983bf3e6a0_rw_1200.jpg?h=ff5c37ce6b18c86bc5c8b9c382495e8a)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/5fbb4ea6-b6a2-4541-963a-19919188cd03_rw_600.jpg?h=22f658f263baa0a1e5cd9755e3763fed)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/f300b12d-b985-4d0c-89dd-337434c46168_rw_1200.jpg?h=059fd84cf67f5e3525c3d11ef327f8f8)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/4f5cecf5-c07b-47d5-be41-212de6e6ee96_rw_600.jpg?h=982a08f4ddfb0224e41a340c3c51852d)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/6c5336c0-8109-4485-8427-afe6c8db3be7_rw_1200.jpg?h=8b99bfef0460c876f0b7123779d6a028)