The brief was to design the visual guidelines to advertising the Toyota Gazoo Racing.
The chequered flag is the most recognisable graphic element in motorsport. We utilised it in creating the visual standards because it represents passing the finish line, the exact moment where we begin our bid for the next event.
As a visual identifier, it aims to inspire teams to push beyond the finish line they’ve already crossed to bigger, more momentous opportunities.
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![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/20f01e46-172a-4fdc-b7e8-c35f0ab8a9e8_rw_1200.jpg?h=dd8351ab2b106d2f1f418f9a5078bbef)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/6e4f9e19-77c7-4bdd-81ee-36f35d695f66_rw_1200.jpg?h=d3f657a6296dbc433faea5cc15ab90a1)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/2bf0da30-8681-4a2c-afac-abf5b19b7ef8_rw_1200.jpg?h=3f4dd098e7a895a4b37f40e68436757b)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/5346c8f2-c89e-48d3-91df-cb975819ec29_rw_1200.jpg?h=7ac2a88810724ed82a0d7a5357128174)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/a1a0abde-057e-40b3-bf4d-6d246336bece_rw_1200.jpg?h=342855e2d72cccc372dfb15e39393cb8)