The brief was to craft an identity for a potential new music festival that cuts through the noise of Freshers Week.
I developed and designed a series of posters to support the on-campus promotions for a new festival, The WAY.
The posters worked in tandem to support the overall message.
Small posters revealed the pre-party location over the course of Freshers Week.
Large posters compiled all information in a fold-out format for student packs.
