The brief was to craft an identity for a potential new music festival that cuts through the noise of  Freshers Week.
I developed and designed a series of posters to support the on-campus promotions for a new festival, The WAY. 

The posters worked in tandem to support the overall message.
Small posters revealed the pre-party location over the course of Freshers Week.
Large posters compiled all information in a fold-out format for student packs.

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