The brief was to redesign the brand identity for British house DJ and producer Richy Ahmed.
I designed the branding suite, inspired by the moments in music you can never forget.
My designs referenced the distressed texture of a worn record sleeve and the tactility of a ticket stub or flyer that you just couldn’t throw away. I translated the brand identity for application across multi-channel assets, from print to digital.
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/9a9ca63a-1d73-4e3b-bbd0-44d6cbf9a33e_rw_1920.jpg?h=9124a68826708450357af14bdd58243a)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/e9d95894-348f-4bc6-b3c2-31e4be276e92_rw_1920.jpg?h=0b6ce64d1f3f74b0458da527a037823f)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/b42e5240-4665-4ab5-9345-da741bd36215_rw_1920.jpg?h=c40672a79714ff1bcead3f194444e61e)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/6169fe0c-5e75-4b74-bb29-4b289c5f33a6_rw_1200.png?h=2008aff27f6f82aa20931906f30c3456)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/6bc886ed-7944-44d2-b4d3-0245471dd290_rw_1920.jpg?h=a543f65717e0131e0cde375ea8de8b45)
![](https://cdn.myportfolio.com/d824aaa0998d2056885b37864e28576d/6f55183f-fce6-4ebf-bd32-1240988ded58_rw_600.png?h=3f228a5a5c3ea3c44e33a5e2c6c4e5cd)