The brief was to immerse consumers more fully in the world of Dunhill, encouraging a deeper relationship with the brand and igniting their curiosity taking them on a journey of discovery to join the "Curious Nation".
I visualised a campaign, inspired by a private members club the look was exclusive, elevating the brand’s status within the luxury market. I translated the concept across multiple channels.
The journey began with an interactive print pack at the point of sale, flowing to an app and website designed to engage the consumer actively to capture rewards which finally they could exchange for bespoke goods and gifts.
Campaign key visuals
Key visual 1
Key visual 2
Interactive print pack, App & Home page designs
INVITATION
Print collateral designed to build suspense through interactivity, supporting the ‘Curious Nation’ platform. Given at POS and tailored to the market.
DIGITAL APP & WEBSITE
Consumer journey narrative for both mobile app and web display,
designed for maximum engagement and click through.
DIGITAL APP
Bespoke goods & gifts
Branded iPhone case
Branded laptop case
Branded laptop case
