After gaining nearly £2bn in ISA investments in under 3 years with very little advertising, the brief was to reposition the brand and take it to the next level in investments. With the initial brief of simply updating some existing website assets, we presented the idea of a full brand overhaul for greater impact.
We went on to refresh the brand identity across film, press, social and the entire website. We developed a more premium look and feel. I was provided with a set of photographic assets and my role was to use these to direct the design standards and how they would be implemented across the website, social and print. I translated the brand across all the different channels in an organisational-wide rollout of the new brand identity.
National and trade press executions.
