The brief was to create and popularise new serving rituals for the U.S. market with a focus on Rémy Martin’s quality offering.
In designing and delivering this campaign, the primary focus was on the brand’s tradition of craftsmanship so the balance between modernity and heritage was incredibly important. 1738 Accord Royal is the connoisseur’s choice, so I wanted to reference the premium materials used in the production and distillation process.
All 1738 serving components are presented to the consumer on a solid oak tray with copper edging.1738 is poured at the table for all to see.
INSERTION / 1738 SERVING COMPONENTS
The drinking glass is slid into the iced glass to chill 1738 without dilution. If the consumer wishes, he can add water to have a Finalo or a twist of orange. The copper rim adds a premium flourish to the icing glass.
MODERN VINTAGE / BESPOKE 1738 GLASS
Designed to marry modernity and heritage, evoking traditional craftsmanship tailored to today’s tastes.
MODERN VINTAGE / 1738 SERVING COMPONENTS
1. ICE GLASS 2. 1738 SERVING GLASS 3. FINALO JUG 4. TRAY
1. ICE GLASS 2. 1738 SERVING GLASS 3. FINALO JUG 4. TRAY
All 1738 components are presented to the consumer together on a solid wood tray with copper edging. 1738 is poured at the table.
MODERN VINTAGE / 1738 SERVING COMPONENTS
A simplified variation on the above serving components. It includes a plain glass for the ice glass and jug.
