As part of a wider scope of work on place-branding for the Northern Ireland Tourist Board, the brief was to celebrate moments in the history of Belfast to create a positive perception in the area.
In response to the brief, I wanted to deliver a brand experience that celebrated the history of the docks. I created bespoke typographic benches that created an interactive experience within the physical space, providing practical seating solutions whilst at the same time presenting the opportunity to create conversations about the Tall Ship Regatta in Belfast, celebrating the ships that had been built in the docks.
To further the conversation local performance artists engaged with the crowds throughout the event, with performances and storytelling about the vessels and their impact on the history of Belfast and the surrounding area.
After all who doesn't love massive typography?
