The brief was to promote and increase Russian Standard’s status with the on-trade market. I created branded items for each of the the touch points on the Masters of the Mule competition, including a bespoke branded bar, signage, vinyl graphics, giftware, glassware and bar tools along with managing the production process.

The event was the culmination of a three-stage competition that showcased Russian Standard Vodka and the creativity of the U.K.’s most influential bartenders. Guests of the event included press, on-trade market influencers and all 10 competition finalists, who joined us on a yacht for a sunset cruise down the Thames.

The winner was taken on an all-expenses paid trip to St. Petersburg and was invited to tend bar at the Davai Milano, Russian Standard’s flagship molecular mixology bar.

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