Hi, I'm Matt Powell. Brand Designer & Design Lead

I work across brand identity and evolution, design systems and guidelines, 360 campaigns, FMCG packaging and large-format communications. I work with agencies and in-house teams on branding, brand evolution, product launches and 360 campaigns. I turn complex briefs into clear visual communications and scalable design systems that flex across digital, retail, experiential and packaging. My production background spans artwork, print, signage, fabrication and installation, so I understand how to take an idea from scamps through development and into production.

BENTLEY
TELLURIAN GT - EV LAUNCH
Agency: Krow London
ALLIANZ
The Olympic & Paralympic Partnership. 'Behind you for what's ahead'
Agency: AMV BBDO
TETLEY
COLD INFUSIONS
Agency: Spark 44
RUSSIAN STANDARD
HOUSE OF DAVAI
Agency: Besixth
RUSSIAN STANDARD
MASTERS OF THE MULE
Company: Russian Standard
RANGE ROVER
ALEXA INTEGRATION DM PACK
Agency: Spark 44
REEBOK
REEBOK NANO X1 & VONDELGYM COLLABORATION
Agency: M&C Saatchi
ADIDAS
ALL IN THE LINE UP
Company: Adidas
FORD MONEY
BRAND REPOSITIONING & ROLLOUT
Agency: GTB
BENTLEY MOTORS
THE WORLD OF BENTLEY
Agency: Krow London
VIRGIN MEDIA X FALL GUYS
EGX EVENT
Agency: M&C Saatchi
DUNHILL
CURIOUS NATION
Agency: Geometry Global
ŠKODA
ŠKODA ENYAQ - PURRS & GRRRS
Agency: Leo Burnett & Fallon
TYPOGRAPHY
TYPOGRAPHIC TREATMENTS.
NORTHERN IRELAND TOURIST BOARD
TYPOGRAPHIC INSTALLATION
Agency: AV Browne & Peter Anderson Studios
Dunhill
1a St James
- Packaging Design -
RICHY AHMED
BRAND IDENTITY
Company: Frame Artists
TOYOTA
TOYOTA GAZOO RACING
Agency: The & Partnership
P&O FERRIES
YOUR TRIP. YOUR SHIP.
Agency: MRM-McCann.
SIXTH GROUP
BRAND IDENTITY
Company: Sixth Group
BENTLEY MOTORS
GT KEY VISUALS
Agency: Krow London
Toyota
Yaris
- Corporate Communications -
Russian Standard
BLIND PIG
KNOW THE SERVE
- POS Visibility & Brand Comms -
SIXTH GROUP
THE WAY FESTIVAL
- Print Communication -
RÉMY MARTIN
1738 SERVING RITUALS
Agency: Hue & Cry Role: Designer